Company Profile
Alleviate Sports Massage
Company Overview
Alleviate Sports Massage is a growing Boulder-based practice specializing in therapeutic, deep tissue, and sports massage. We focus on client-centered care that helps reduce pain, improve mobility, and support recovery. Located in a collaborative wellness clinic alongside a chiropractor, red-light therapy, and other massage professionals, we offer a supportive environment for therapists who are reliable, professional, and passionate about helping clients feel their best.
Company History
Alleviate Sports Massage was founded by Matthew Barcello, a licensed massage therapist with a background in health, exercise science, and hands-on therapeutic care. Before becoming a massage therapist, Matthew studied Health and Exercise Science and developed a strong interest in how the body moves, heals, and performs. That foundation naturally led him into massage therapy, where he found a meaningful way to help people manage pain, recover from physical stress, and move through life with less discomfort.
Through his experience in the massage industry, Matthew saw firsthand how many talented therapists were working in franchise settings where they were underpaid, overworked, and given limited opportunities for professional growth. He believed there should be a better path—one where therapists could be valued for their skill, supported in their development, and given the chance to grow within a more personalized and professional environment.
That belief became the foundation for Alleviate Sports Massage. The practice was created not only to provide high-quality therapeutic and sports massage to the community, but also to build a business model that offers massage therapists a better opportunity than the traditional franchise setting. By combining client-centered care with mentorship, marketing support, and a collaborative clinic environment, Alleviate Sports Massage aims to create a place where both clients and therapists can thrive.
Benefits
Flexible schedule
Marketing support
Website profile inclusion
Social media and email promotion
Owner-managed scheduling and client calls
Client-building support
Free mentorship and training
Deep tissue and sports massage guidance
Collaborative wellness clinic setting
Growth opportunity in a supportive practice